Faculty

:Guildhall School of Business

University

:London Metropolitan University

Intakes

:Jan, May, Sep

Class size

:16

Mode of Delivery

:Weekend Classes / Blended Learning

Modules

:7 Modules + Dissertation

Duration

:12 Months

Topic

  • Faculty
  • Guildhall School of Business
  • University
  • London Metropolitan University
  • Intakes
  • Jan, May, Sep
  • Class size
  • 16
  • Mode of Delivery
  • Weekend Classes / Blended Learning
  • Modules
  • 7 Modules + Dissertation
  • Duration
  • 12 Months

This all-encompassing master's in Events, Leisure and Tourism Management, with an International dimension, is your way to new professional highs.

Course Overview

Our postgraduate International Events, Leisure and Tourism Management MSc course will offer you an opportunity to progress your career in the sector by providing you with an in-depth knowledge of the issues relating to management, as well as the core business functions of events, leisure, tourism and the wider creative industries sectors.

The programme has been designed by London Metropolitan University experts and external specialist advisors, who possess extensive experience in their respective sectors and are aware of the skills which are necessary to succeed in the industry. This combination of events, leisure and tourism subjects will give you greater flexibility to decide which particular sector you’d like to go into after graduation. It will also improve your career prospects as many organisations in the wider creative industries sector work across these three industries.

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Why study this course at Next

  • Sri Lanka's only master’s in Events, Leisure and Tourism Management
  • 100% content, qualification & recognition from the university
  • Expert lecture panel comprising CEOs and Senior industry leaders
  • Programme accredited by 4 professional bodies in the UK
  • Flexible class schedules and payment plans

Course Overview

Our postgraduate International Events, Leisure and Tourism Management MSc course will offer you an opportunity to progress your career in the sector by providing you with an in-depth knowledge of the issues relating to management, as well as the core business functions of events, leisure, tourism and the wider creative industries sectors.

The programme has been designed by London Metropolitan University experts and external specialist advisors, who possess extensive experience in their respective sectors and are aware of the skills which are necessary to succeed in the industry. This combination of events, leisure and tourism subjects will give you greater flexibility to decide which particular sector you’d like to go into after graduation. It will also improve your career prospects as many organisations in the wider creative industries sector work across these three industries.

Connect With Us for a Free Consultation

Assessment

Our assessment methods are designed to help you develop skills that are vital for work in the broader creative industries sector. Your acquired knowledge and skills will be assessed through a variety of methods, which may include individual and group tasks such as case studies, coursework, in-class tests, reports, essays, reflective blogs, presentations, portfolios, a research proposal and a dissertation. All core modules are assessed by two pieces of work, each worth 50% of the module final mark.

Entry requirements

  • UK Honors Degree or equivalent with a 2nd class lower or better
  • Full professional qualification with a minimum of 3 years of work experience
  • +8 years of work experience and currently working at a Managerial capacity.

Please note that acceptance into the course is at the sole discretion of LMU International Admissions.

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Modules

Marketing Management for Events, Leisure and Tourism

This module critically explores issues of marketing management in the context of Events, Leisure, Tourism and the Creative Industries. It covers some of the essentials of marketing management theory and offers a structured approach to identifying, understanding and solving marketing management problems.

The concepts, principles and frameworks examined in the module apply nationally and internationally to a wide range of organisations and sectors, with a focus in core Events, Leisure, Tourism and the Creative Industries activities.

This core module supports the development of the learner through their engagement with marketing management theory and further develops their prior relevant skills through the application of theory to practice.

It also prepares for and develops an organisational level leadership and/or management role in marketing management. The module draws on a wide-range of academic research and professional experience. It introduces some of the core marketing management concepts and encourages students to develop a critical, analytical approach to solving work-based marketing management issues. Students should be able to develop an awareness of different theoretical perspectives to explore the complexity of marketing management work as rigorously as possible.

The module provides an overview of current academic research, practical industry examples and work-based issues. It encourages students to reflect on current practice and on the role of marketing management in the Events, Leisure, Tourism and the Creative Industries sectors.

Project and Quality Management for Events, Leisure and Tourism

The module critically explores current issues of project and quality management in the context of Events, Leisure, Tourism and the Creative Industries. Managers and executives at all levels within the Creative Industries sector typically manage projects and deal with quality management issues. The module covers essential concepts and offers key knowledge, skills and a structured approach to identifying, understanding and solving some of the issues of project and quality management. The concepts, principles and frameworks covered, apply both in the UK and internationally, to a range of organisations and sectors, focusing on Events, Leisure, Tourism and the Creative Industries.

Research Methodology for Events, Leisure and Tourism

The module prepares students to read critically and evaluate their research within their chosen field of study, design and defend a research proposal, and undertake an independent research project, in the form of a follow-up dissertation module This module is core for all students on the MSc International Events, Leisure and Tourism Management programme. It supports students’ understanding of research-informed practice and research design and methodology. It is designed to encourage a reflective approach to research methodology, techniques and approaches suitable to postgraduate study of Events, Leisure, Tourism and the Creative Industries related fields.

This module is core for all students on the MSc International Events, Leisure and Tourism Management programme. It supports students’ understanding of research-informed practice and research design and methodology. It is designed to encourage a reflective approach to research methodology, techniques and approaches suitable to postgraduate study of Events, Leisure, Tourism and the Creative Industries related fields.

It enables students to critically evaluate and interpret published research papers in academic and professional literature. It equips them with the skills necessary to undertake their own independent research, including – but not limited to – academic research, professional consultancy related projects, fieldwork and so on, by developing their abilities to conceptualise, design, and conduct empirical studies using a variety of methodologies (e.g. quantitative and qualitative). The module is also designed to engage both those who have experience as practitioners in their field and those from a more traditional background, in scholarly research at undergraduate level. Prior to commencing data collection all students will need to secure ethics approval via a form/template in accordance with University regulations.

Developing Effectiveness in Management and Leadership

This module aims to provide learners with a rigorous framework of knowledge and understanding concerning people management that they will need whatever the degree of specialism they choose within their careers in HRM/HRD. It seeks to familiarise learners with major contemporary research evidence on employment and effective approaches to HRM and HRD practice. Research focusing on the links between people management practices and positive organisational outcomes is covered as is research which highlights major contemporary changes and developments in practice. In addition the module introduces the major aims of HRM and HRD and explores how these are achieved in practice in different types of organisations. The module covers the CIPD module Leading, Managing and Developing People together with some of the content of CIPD’s HRM in Context (Contextualising Management).

This module also addresses many of the skills areas required by CIPD in its module Developing Skills for Business Leadership, including encouraging learners to develop a strong sense of self-awareness and of their own strengths and weaknesses as managers and colleagues. Thus, the module is also concerned with developing understanding and skills in a number of areas that constitute effectiveness in management, and specifically the management of self and of others. In addition it seeks to help learners to develop and improve a range of definable skills which are pivotal to successful management practice and to effective leadership in particular. These include thinking and decision-making skills and a range of team working and interpersonal skills and others associated with developing personal effectiveness and credibility at work. Digital literacy is addressed in an integrated manner throughout the module.

Finally, the module seeks to help learners make the most of their formal programmes of study with the inclusion of key post-graduate level study-skills and aids students in exploring the connection and the implications for - and applications in - professional practice through continuing professional development and personal development planning.

Fundraising and PR for Events, Leisure and Tourism

The module presents an overview of the current key issues of Fundraising and Public Relations (PR) in the context of Events, Leisure, Tourism and the broader Creative Industries. This module aims to develop a broad, informed and critical understanding of some of the key and complex issues surrounding fundraising, in Sri Lanka and worldwide. It also examines some key contemporary issues, theoretical and practical perspectives in PR at both national and global levels. Both underpinned by current academic and professional research in Fundraising and PR, to aid students to gain insights into contemporary, academic and applied practices.

Accounting and Finance for Events, Leisure and Tourism

The module introduces students to the accounting and finance principles with examples from Events, Leisure, Tourism and the broader Creative Industries sector.It will also provide an overview understanding of how accounting and financial statements capture the value of businesses. It focuses on fundamental accounting/finance concepts, principles and techniques in relation to financial statements analysis. The module explores issues of management accounting techniques and indicatively examines their use in financial management decision making.Finally, the module will explore links, between accounting, financial statement analysis, corporate accounts and financial strategy, using different cases in the context of Events, Leisure, Tourism and the broader Creative Industries, to illuminate understanding.

Aims of the module:

1. To enable students to develop an overview understanding of accounting and finance principles through examples from Events, Leisure, Tourism and the broader Creative Industries sector.

2. To enable students to critically understand the value and usefulness of accounting/financial statements; by focusing on fundamental concepts, principles and techniques in relation to financial statements analysis, through the application of appropriate examples, tools and procedures.

3. To identify issues of financial management and accounting techniques, and how results from such analysis may support the development, measurement and management of decision-making in the context of Events, Leisure, Tourism and the broader Creative Industries sector.

4. To identify and evaluate links between accounting, financial statement analysis, corporate accounts and financial management strategies, in the context of Events, Leisure, Tourism and the broader Creative Industries.

People and Organisations: Principles and Practice in Global Contexts

Explore the fast paced environment in which contemporary organisations operate. Scrutinise globalisation and its intricacies such as diversity and cross cultural management in the context of strategic HRM.

Masters Dissertation

The module introduces students to the accounting and finance principles with examples from Events, Leisure, Tourism and the broader Creative Industries sector.It will also provide an overview understanding of how accounting and financial statements capture the value of businesses. It focuses on fundamental accounting/finance concepts, principles and techniques in relation to financial statements analysis. The module explores issues of management accounting techniques and indicatively examines their use in financial management decision making.Finally, the module will explore links, between accounting, financial statement analysis, corporate accounts and financial strategy, using different cases in the context of Events, Leisure, Tourism and the broader Creative Industries, to illuminate understanding.

Students will demonstrate an understanding of the broader field of research in Events, Leisure and Tourism by exploring the current and salient current issues of the sector. The outcome will be a high-level manuscript, itself the result of rigorous planning, substantial academic and professional research, high-level analysis, assimilation and interpretation of key information and statistics.Through independent research and their own motivation, students should develop an awareness of the importance of rigorous investigative techniques, standards of data collection and analysis in business decision making, applicable in the context of Events, Leisure, Tourism and the broader Creative Industries sector.

Aims of the module:

1. To undertake with some supervision an independent and detailed investigation on a topic specifically related to Events, Leisure, Tourism and broader Creative Industries related sectors.

2. To demonstrate (in a clear and persuasive manner) an appropriate application of research and project planning, design, methodology, methods, information gathering, analysis, interpretation, presentation, and critical debate and reflection.

3. To demonstrate a high-level ability (in a clear and persuasive manner) to understand, interpret, analyse and present the theories, professional frameworks, policies, conceptual and theoretical frameworks, and so forth, in relation to the chosen topic.

4. To demonstrate a high-level ability (in a clear and persuasive manner) to critically reflect on the relevance and – where appropriate – the policy implications of the findings within the wider context of the subject field, and make recommendations for future research.

After the course

Our International Events, Leisure and Tourism Management MSc offers opportunities to pursue career routes in events, leisure, tourism and the broader creative industries sector, both in Sri Lanka and internationally. On graduation, you should be equipped for executive, management and leadership related positions in the creative industries sector in UK and internationally. Our course is designed for both those already working in the industry (as a career booster) or those seeking to enter the industry or the wider sectors.

For current and aspiring managers, leaders and executives, the course will offer an opportunity to enhance and improve your academic skills and develop industry-specific knowledge.

About the University

One of London’s oldest educational institutions, London Metropolitan University has been celebrating diversity in education since its inception way back in 1848. With students from more than 100 different nationalities under its wing, this iconic university comprises six schools offering a distinct array of well-timed programmes curated to suitably cater to the evolving role of education today.

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