Cornell University, an Ivy League University founded in 1865, is among the eight oldest and most prestigious academic institutions in the USA and among the most admired educational brands in the world. Cornell continues to be the second Largest Executive Business Education in the world. Johnson Graduate School of Management at Cornell is ranked by Business Week 2012 number two in intellectual capital/faculty and number two in green business and sustainability.
The Cornell Advanced Management Program offers an integrated approach to understanding and applying the key concepts and tools of analysis in strategy, marketing, and finance. Typically, these subjects are taught as separate courses in traditional university degree programs. Today’s business leaders need to understand how all of these disciplines work together to help their companies to succeed. For example, by using this holistic approach to business study, the AMP, participants will address the following types of questions:
Is my company’s strategy properly aligned with my economic environment? Do we have the right strategy in place? How are we currently segmenting and targeting our customers? Is this the most effective way of doing so?
What are our short-run and long -run financial objectives? Are they appropriate for our industry and competitive environment? What are our owners and stakeholders expecting of our financial performance?
What is our company’s business model? Do we have a general consensus in our company of what it actually is?
In addition to addressing these and other critical questions, participants will have a chance to sharpen their leadership and teambuilding skills by participating in an engaging and challenging business simulation. This simulation has been used successfully in over 20 countries around the world in leadership programs of top global companies (e.g. Google, Microsoft, IBM, Ericsson, AT&T, MasterCard International, et.al.).
The Economics of a Business
Finance and Accounting for Corporate Leadership
Essential Elements of Teamwork and Leadership
Assessing the Financial Health of a Company
Developing Winning Marketing Strategies
Mid-way Review of the Simulation
Each team presents the midway results to the instructor who acts as the “Board of Directors.”)
Team Building and Leadership
Presentaton of Team Results to the “Analysts”
Each team makes a short presentation of the financial and operational results to the “Board of Directors”
Summary and Wrap-Up
Key Learning Points are summarized. Future action and learning steps are considered
This program is designed for senior executives who already occupy significant leadership positions, including : top managers (e.g. CEO, Managing Director, Executive Vice-President) in large and medium-sized corporations; senior partners in professional firms; senior executives in not-for-profit organizations; entrepreneurs; owners of large family businesses; and Board members / Ex-Co of any such organisations.
The goal is to constitute a rich and diverse group of leaders willing and able to make a significant investment in their own – and their classmates’ – learning and development.